SigOpt is a tool that automates and optimizes machine learning models; it's basically the first step towards the creation of SkyNet. The company where I work, Katie Bush Design, was hired by SigOpt to up-level their brand and re-design their website before a major investor pitch.
The biggest challenge with this project was the sheer amount of complexity of everything involved with it. It's a complex product and the client's needs were equally complex. I was initially responsible for creating a taxonomy and sitemap to help the team scope the website and develop timelines for design, asset creation, development and launch. The sitemap called for more than 50 unique pages that I would need to systematize, wireframe and design.
We decided to organize the site into five major sections that could each speak to a different segment of SigOpt's audience. In addition to explaining what the product is and detailing how and why researchers should use SigOpt, the client also wanted to create a repository of articles, publications and thought-leadership for other data scientists to use. This required us to create an array of custom post types that the user could filter and search through to their heart's content.
As the branding progressed the client responded positively to several core elements. The 3-dimensional line art and colorful gradient meshes reinforce SigOpt's core mission of optimization and give the brand a futuristic sci-fi vibe. I also created a suite of over 100 custom icons that could be used throughout the site and in the various technical schematics and research documents that the SigOpt team had written.