Custom Colors Microsite
The Goal: Create a beautiful micro-site that the marketing department could use in a campaign promoting our cababilities to custom paint fans.
My Role: When the marketing department came to me with the idea do a winter campaign revolving around our companies ability to custom paint our product lines I was tasked with designing a landing page that we could use to drive traffic to. As a team, we developed messaging and strategy for the campaign before I began design work. Since this was a microsite we wanted to focus on interactivity, education and aesthetics. I worked closely with the marketing team and the development team balancing time lines and creating resources for the campaign. After it launched, we drove traffic to it using a variety of web and social advertisements, along with an email campaign. The site received so much positive attention we decided to incorporate it into our brand website’s the main navigation.